From watching a variety of music videos I come to a conclusion that there are three main types of videos used to represent a band. Standard, Experimental and Chroma Key videos.
The most popular music video used is the standard music video. Standard video consist of music and imaging working alongside each other in an attempt to give across a narrative. Usually we see some sort of representation of the protagonist having an amazing life or we see a band/artist playing and then clips of a narrative e.g. Eminem ft Rhianna “I love the way you lie:.
Another clear example is The Black Eyed Peas “I Gotta Feeling”. This is a really good example of a typical music video because it include the needed amount of close ups, while giving a clear narrative of the stereotypical representation.
Chroma Key - a green screen is use of different images and frames which are composited together
e.g. Kanye West “Gold Digger”
The entire video is shot infront of a green screen and in all shots there is a use of green screen editting for example the use the magazine covers.
Experimental - less strict, conventions can be followed or completely ignored, very creative.
e.g. Gary Jules “Mad World”
This video is extremely experimental because the entire video consists of one shot that pans around.
For my groups music video, we are thinking of making a video that uses green screen and portrays a small narrative. We plan to do an experimental video that follows some of the normal conventions in music videos as well as different conventions. We want to show a narrative within our video and shots of the band performing with editting effects.
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