identified and disusse the appropriate conventions for your task

i am going to analyse diffrent media text relating to our music video project. i will look at diffrent bands that have influenced our choice to make a music video. a typical converntion on rock music videos are; high key lighting, empty deserted places and the band playing there instruments. examples of these conventions the futures "the boy who cryed wolf" http://www.youtube.com/watch?v=BB9rSMWQP2M
it is very typical for rock videos to be very expermental breaking typical narrative conventions such as showing the narrative not in chronological order, and not seeing the band at all. example metallica "all nightmare long" in this video we see a clear narrative of beggining, middle and end but we do not see the bands. the actions potreyed in this text reflect the musics pace and tone. theme of death and violence run throughout.
it is very typical for rock bands to have scary videos and to use the aggresive music to reflect it, e.g. slipknot "wait and bleed" violent and aggrestive partys are shown alot such as in videos as ; avenged sevenfold "bat country" http://www.youtube.com/watch?v=IHS3qJdxefY&ob=av2nand slipknot "duality" http://www.youtube.com/watch?v=6fVE8kSM43I&ob=av2e - slipknot duality

http://www.youtube.com/watch?v=B1zCN0YhW1s - slipknot wait and bleed

typical mise en scene of rock bands seems to be dark colours such as black against bright colours such as red. example green day "american idiot" there is an empty wearhouse dressed in black shirts/ t-shirts with red ties on. the american flag has been changed to if there brand identity by it being green, there is a strong brand identity of this video, showing the logo of a hand holding a grenade. it is also a typical convention to show anger and suggest or show violence.http://www.youtube.com/watch?v=VkmEZs_Kcms - green day amrican idiotgreen screen is not as popular in rock than as in R&B videos such as kanye west "golddigger" but they are used in videos such as nickleback "gotta be somebody"http://www.youtube.com/watch?v=6vwNcNOTVzY&ob=av2e - kanye west gold diggerhttp://www.youtube.com/watch?v=CF0zjO76Cig - nickleback gotta be somebody

lyrics are sometimes shown by the visuals of the video, three days grace "i hate everything about you" show this. the video clearly shows the meaning to the song. it shows people and drug use to show the anger of the lyrics and vague stroylines of diffrent people dealing with anger and violence.







http://www.youtube.com/watch?v=jdyCf_V--3A&ob=av2n - three days grace i hate everything about you

inconclusion the are many way we can make our music video either breaking or following the typical conventions. by us using a rock song we are open to try and experiment with diffrent techniques and narratives.
lewis