colours schemes

we will be researching many diffrent bands of the rock genre to see what colour schemes they use, and if it reflects the brand image and theme.

from our research of various bands a common theme is black with a primary colour over the top too stand out. such as green days black and green theme. as we can see a light green background with black writing, this stands out becuase of its colours alone.

this beatles cover, the itunes version shows a blast of vibrant colours bursting out at the consumer. a modern twist on a iconic album cover. the colours fit perfectly and each stand out against the other. 

the pink floyd wallpaper has another strong impact of colour against the black background. one side is black and white then an outburst of various diffrent colours on the other. the colurs make this poster stand out and gives it the feel of the album, although this is not very typical of all rock bands to use colours such as yellow and purple, there is a common theme of bright colours against the black.

another pink floyd album cover, a simple design, the album refers to the picture seen, "the wall" another use of light and dark colours to contrast with each other, the poster is very appealing and it easily recognisable. the colours make this poster so appealing, making the information easily displayed and gives it an iconic theme.

Avenged sevenfold have used scary theme to reflect there genre of heavy metal. the album "nightmare" goes well with its nightmarish theme, using dark colours throughout. the title is written in white and red to stand out from the picture behind it.

production update

we have filmed all of our film, both on location and in the studio, we will now edit the video using our best footage. we are also experimenting with many different effects, to give the best image to our band. we have also created a draft of our digi pak, we are finalizing our digi pak choosing different colours that will fit our brand identity.  






BAND LOGO

This is our band logo, although we need to make some ajustments this is a sketch of our offical band logo. as you can see we used blood and barb wire to show pain and suffering, very typical themes of the rock genre.

effects

we have many ideas for our music video, and many effects can help us achieve a better feel of the story we are telling in the music video. our narrative is a nightmare and we have found various effects that make the video much more nightmarish.
the earthquake effect helps the feel of loud aggressive rock music blasting out as they play it.
line art effect we can change the colour of the lines and background and give a great rock n roll effect, much like the effect kasabian used in "shoot the runner" with this effect we will show the nightmare the characters are in. the red lines show the anger and the black reflects the characters begin lost and alone.

narrative

we have decided our narrative for our music video will be based on a nightmare. where nothing makes sense. we will be wearing masks to show the horror of the characters and there inner-demons. our location, a abandoned power station works well to show the horror. there is lots of graffiti that shows the distortion and chaos of the location we are in. we have small narrative stories for each band member.
first part of the narrative  a band member is running through the abandoned nightmare house.
next part of the narrative  we have a band member walking past a room with the other band members looking at him when he looks back they have disappeared.
third part of narrative  is a band member being followed by people has he walks through his nightmare
fourth part of the narrative a member of the band sees three people on the ledge ready to jump to there death, hes run to try and save them but there already dead by the time he get to the top to save them.



LOCATION SHOTS

These are our location shots we will be filming our music video here, we have chosen this location because of its artistic graffti that brings a great atmosphere of a grudgy, gritty underground rock band

font research

i will be researching different types of font to see which is the best type for our bands image. we will be looking for bold recognisable fonts to stand out and have its own life and feel. we will be researching many diffrent rock bands to see how they stand out and how it reflects there muisc, And finding our own font that fits our genre and theme of band



This is metallica's logo and font, you can see its very bold and striking. the M and A have been designed to look very fast and Sharp reflecting on the musical style of fast heavy metal music. the silver adds to the knife like font showing its speed.


Paramores font has a gritty chaotic feel to it. the font looks like its been stamped on, showing there aggressive loud music. its simple design works extremely well, its very bold and stands out above the rest.




Fall out boy have there font to look spray painted on, showing there rebellious attitude. the letters are all off line showing chaos in the music and there image.




Megadeths font shows they are a fast metal band, because of sharp edges that look very jagged.the letters are bold and stand out. its also very recognisable which is a key aspect to create a brand identity. it is also very typical for metal bands to have these kinds of fonts



this font works very well for our band, it has a dark Gothic look that will appeal to heavy metal fans. the font has a fast pace to it, that will work very well with our bands  and sound. it has a horror feel to it

 

filming schedules

we will be filming our music video over the weekend, on the 27th and 28th of November. as we need to get to shoot our narrative in an abandoned power station in Huncoat. this will require us to get there very early, so there is enough light for us to film as the days get much darker early on now.
we have booked the drama theater on Friday 26th and the 3rd December. we will use these times to film our performance of the band playing. in these times our music video should be complete but there is more remove for re shooting if necessary.  

costume research

I will be researching different costumes worn by rock stars to help give us an idea of what rock stars wear for our band. i will be researching many different bands from the rock genre to see if they all keep a similar style of clothing.he research will help us understand how and what rock stars wear.


As we can see from the band above "Papa roach" they have kept to the typical rock star look, wearing black clothes. it very typical to have dark hair or very long black hair. black glasses show the bands rebellious attitude.


Muse have also kept to the stereotypical image of a rock star, they are dressed all in black, with white leather belts to standout. leather jackets are also common for rock star to wear as it shows there rebellious attitude. the clothes worn seem very casual not too outrageous and brightly coloured like maybe a pop star would wear.



Adam Goniter from "Three days grace" has kept the traditional look of an all black clothes, which is very typical for rock stars. he has the typical long black hair that is common in rock music. his clothes are very basic but make a strong impact compared to the background he stands out.

Kings of Leon have there rock star image, but sticking to the all black theme using white t-shirts to contrast to the black. the theme of black and white clothing seem to be continuous in all rock music. the clothes are very casual, i have noticed there is not too much effort to look perfect in as you can see they all have long black hair which is very typical for rock star the rock genre.

 In my opinion the rock star image has a very typical, traditional look of wearing black clothes such as shirts, t-shirts and leather jackets. the rock image is open to many different styles the only aspect of rock clothes that stay the same is black clothing or white clothes to stand out among the black. we have decided to uses two costumes for our video one with the majority of our clothes black and the other costume to be brighter, more white clothing to show the difference of us,it will make our clothes stand out more if Theres a dramatic colour change. we are choosing to use black clothes for our narrative to reflect on the nightmare of the narrative, and will work well with the creepy, gritty location. this idea of black then white clothing was inspired by the avenged sevenfold video - afterlife.

Song Lyrics

i wont let you down
i wont let you down
i wont let you down (scream - with "Down" + next line)
i wont let you down
i wont let you down.
if i fall asleep tonight
i'll dream of somthing better
when it comes to life
you live without regrets

(woah, woah, woah, ^woah, woah, woah, woah, ^woah, woah)

So tell me what
(tell me what - on prev. "What")
did you expect
you'd better check your expectations (scream - (Expectations) simaltaniously)
theres not much left
for you to take
i've given up
what i have wanted

i'm letting go of you tonight
(i'm letting go)
of you toni-i-i-ight

so dont look back

if i fall asleep tonight
i'll dream of somthing better
when it comes to life
you live without regrets

(woah, woah, woah, ^woah, woah, woah, woah, ^woah, woah)

(i know, i know
i let you run my life
I ???? for you)

you always said this couldn't last forever
must have known right from the start
you must have wanted this some how
well i wouldnt want to disapoint you
we could blame it all on fate

i wont let you down
i wont let you down
i wont let you down (scream - with "Down" + next line)
i wont let you down
(Scream)i wont let you down

if i fall asleep tonight
i'll dream of somthing better
when it comes to life
you live without regrets

album advertisments research

this album advertisement has a bold eye caughting title "worth the weight" which is a pun on the albums title gravity. the advertisement is very basic using black and white colour scheme. there is a small paragraph about the band and there new album to interest readers on who the band is for unfamiliar people. a picture of there album cover so it is recognisable in the shops. nothing fancy has been used in this advert is its very simple but useful to clearly see the album, the name of the band and when its released.


this album advert also has a simple layout, it clearly displays the bands name/logo is white bold lettering on a black background it is stands out to grab your attention. for fans of the band this logo is well known and would instantly interested into what it is advertising. the dates are clearly shown so is the website to get in contact to buy the album. the black and white bold letter are what makes this advertisement with it recognisable font, it clearly does a good job to attract attention.


this album advert play up to the rock image, sticking to the colour theme of white and black, which seem to be popular, for bands to do this, they have also added red. these colours have been choose because they reflect the bands dark aggressive music.the image used plays up to the "sex, drugs and rock n roll" image. the photo used is someone injecting themselves with a drug, this is showing there crazy, rebel attitude. the font used has a hunting theme to it showing the band plays dark angry music.


once again a black and white colour scheme to stand out. the band have gone for a simple big white letters displaying the bands name "the stone roses" the information for buying the "sally cinnamon" song is clearly displayed. although you don't get a feel for the bands sound or image the advert is very effective to get them selves know. fans familiar with the band will be clearly drawn to this advert, it is unmissable to not see this advert. with in a quick glance you can easily get the information you need to know such as band, date release, song.

In our opinion we beleive a bold font will help the magazine advert be much more appealing, from our research the best adverts in our opinion are the one that have very bold fonts

digipak research

digipak is a style of CD packaging made up of six or more sides. there are usually a booklet or extra disc than just the standard CD packaging. the digipak follows the brand identity using concept art through out to give a feel of the band an album.

digipak themes


as we can see from the oasis digipak, they have kept to imagery reflecting to the music of the album. the album is oasis acoustic so there is a picture of a acoustic guitar. the colour theme is wood colours, using many light brown, such as the floor and the guitar.

 
Judas priest have a different style of the layout to a digipak, they have three holders for discs and have a clear theme. there metal, silver and black logo is also used on the disc as well to build this theme. we can tell from the front cover the genre of music. with blood at the bottom of the logo and such a strong, bold logo it is clear a rock album digipak


a clear brand identity of black and red themes, using Gothic imagery such as a graveyard and a cross, these are very typical in the Gothic genre to use scary concept art as there theme for the album. we can see they have kept the theme throughout even to the discs colouring one in bright red and to contrast another disc in black.

this digipak has used a simple theme that stands out. they have used a pink/white line on t a black background, so it stands out and is very recognisable. when the digipak is unfolded the theme continues with two sides at either side of the disc holder.

 digipak layout


this digipak layout is the most common style i have found from my research, having one disc holder and five other sides to put song listings, bands pictures, book holder etc there is plenty of room to fit various pictures of the band and concept art to create a strong appealing theme for our bands digipak


this digipak is a simple design having two slides on the left side to unfold, this is a much smaller digipak this would not give us as much creativity to use with concept art

technology and equipment

we will be using various equipment and technology to create our film, digi pack and magazine album cover.
technology and equipment we will use to create our film

video camera

digital camera

tripod

technology we will be using to create our digi packs and magazine album cover

Microsoft word

 

slide-share





Microsoft publisher

adobe photoshop

final cut express

Props List

Masks x 4
Guitar x 2
Bass Guitar x 1
Drums + Drum Sticks x 1
Microphone x 1
Amps +Wires x 3

Feedback 15.11.10

Lads, I know you have ben working hard this week planning and filming, however, there is no evidence of this on the blog. You must update this regularly even during production to show how much work you are producing.

I know you will have fooftage to edit this week but you can take turns on this and completing the research and planning for each of the ancillary tasks. You must all contribute to each task equally. You only really need one piece of research and one piece of planning for each task (digipack album and mag advert for release of album).

I am not in tomorrow, however, the lesson will still go ahead. You need to get Mike to let you in the room and he will be on hand should you ge stuck with anything. Please carry on and complete any outstanding research and planning in your own time and during the workshops this week. You only have 5 weeks left to complete all the work.

Mrs A

Green Screen Training

This is our green screen training, it is very helpful as we hope to be using green screening in our video.

We had allot of inspiration from this video due to how abstract it its. There are many random occurrences and much self conflict, a theme we hoping to portray through our video.
The narrative for this video is very unclear yet you can clearly see whats happening, which is quite enigmatic, which we hope to capture.



This second video is also enigmatic as to what exactly the narrative is. however this is also a good example of how body language can be used for expression as apposed to someone's facial expression, which is what we need seen as we are wearing masks.



In this video it is the same band as above (Fact) but in this video they expel their masks. Yet throughout the entire video we still don't see their faces, they achieve this through backlighting and shots of just their chins. Etc.





                                    
                     BRAND IDENTITY

Brand identity new

View more presentations from L3WIS.

Feedback 8.11.10

Alex, Alix and Lewis,

You have not made much progress in the last week according to your blog. You should have completed all your research and planning by now. Your research is not complete - where are the results and analysis of your questionnaires? Who is your audience and what have you learnt from them that you can incorporate into the project?

I like the idea for the masks. Just becareful that you are doing something different with them! You must still have a USP. There are lots of different types of masks that you can customise available at Hobbycraft for approx £3 each if that helps!

In your posts where you have referred to other videos and provided a link, please go back and try to embed the Youtube video properly. You need to make sure that you are on 'Edit HTML' when you post rather than 'Compose'.

I need to see evidence of your planning. You need to include storyboards, casting and location shots, completed costumes, props etc. You need to book studios, rooms etc so don't leave this until last minute. I am getting worried by the absence of these things at this stage in the coursework. You need to get this work complete so that you have maximum time to focus your efforts on production.

Any issues, questions etc, then see me.

Mrs Abell

conventions of music video/ ancillary tasks

we have had many ideas for our music and after our research we have had inspirations from bands such as :
three days grace
hollywood undead
slipknot
metallica
kiss
green day
hollywood undead - undead 
slipknot -
kiss -
from all these bands we noticed they were masks to give them a uniqe brand identity which we like, and have decided we will wear masks in our video. the masks we will wear our white masks which will be designed diffrently to each bands member to give everyone a diffrent image and personality

as you can see each mask has it own personality, we found inspiration from this as the masks fit the rock image because many other bands use maskes aswell.

slipknot have also used the masks to show there brand image. these masks also reflect the heavy metal image of scary and creepy. this has been done
we also noticed that colours are very pirticular either using colours such as black or red. dark colours are used to reflect the dark musical tone. we have decided to stick to the traditonal rock image and wear black clothing with maybe and contrasting with bright colours
such as yellow or red.

as we can see from these images above, the theme of black clothing is used with either jeans or black pants. we have decided to dress  in black cloth to stick to the traditional dark clothing

                              BAND LOGO

logos are very popular in music and help set a brand identity we will be researching diffrent logos to see how they give a brand identity and how they look.

A simple logo that clearly displays there name "Led Zepplin" in big front with there signture logo font. using black and white the title stands out very clear and is very effective.

Metallicas Logo is a traditonal one, there name in a signture font that refelcts the fast pace metal music becuase of its sharp edges and is coloured the same as metal a very recognisable logo.

Paramores brand new eyes logo, using butterfly wings they have kept a close link with there album civer, and you can see a clear brand identity. also the logo has been done in black and white to stand out.

 Glassjaw have a simialer logo to clothes, using initals, the G and J have been joined up as one a very clever and inventive logo, that is much diffrent to other logos. although they have kept the the traditonal and popular black and white colour scheme.



 pendulum has a very intresting logo easily recognisable and unique. A very colourful logo, it is very diffrent to many other logos, using crop circle like patterns to give it a strange design.the logo fits very well in there video too, as they feature crop circles, aliens etc with the electro/rock music.